Aloo Manager planAnalytics

Tabs & default widgets

Analytics has several tabs, each with default tiles and charts. This page shows what each widget measures and exactly how it's calculated.

#The tabs

General

Cross-cutting tiles. Revenue, AOV, AI interactions, sentiment.

Orders

Order type split, payment methods, volume, revenue trend, top items.

Reservations

Party size, time slots, daily covers, status split.

Calls

Call volume, duration, sentiment, intents, follow-up, success.

Commerce

Read-only report of menu, upsell, and deal performance.

#What counts toward each widget

Not every row in your data is included in every widget. Here's the default for each type:

Order widgets

Completed orders only. Pending, confirmed, preparing, and cancelled orders don't count. Some widgets override this (noted in the tables below).

Call widgets

Phone calls only. Other channels are ignored.

Reservation widgets

Every reservation. All statuses count: confirmed, seated, completed, cancelled, no-show.

Which order states count?

CompletedPendingConfirmedPreparingCancelled

Green means included by default in Revenue, Avg Order Value, Order Volume, and Revenue Trend. The exceptions are called out on individual rows below.

#KPI tiles

15 default tiles, grouped by topic. Each one shows a single number with a trend arrow vs the matching earlier period.

Money

Money KPIs
TileWhat it showsHow it's calculated
Revenue (KWD)Total money your orders brought in.Sum of the order total. Completed orders only.
Avg Order ValueAverage amount spent per order.Average of the order total. Completed orders only.
Returning Customer RevenueRevenue from people who have ordered before.Sum of completed-order totals for callers who already had at least one completed order before this period.

Orders

Order KPIs
TileWhat it showsHow it's calculated
Orders TakenOrders placed (excluding cancelled).Count of every order except cancelled ones. Pending, confirmed, preparing, and completed all count.
Order Cancellation RatePercentage of orders that got cancelled.Cancelled orders divided by all orders, times 100. Every status counts in the total.

Upsells

Upsell KPIs
TileWhat it showsHow it's calculated
Upsell RevenueExtra revenue from accepted upsells.For accepted upsells on a completed order, sum of (final cart minus cart before the upsell).
Successful UpsellsNumber of upsell offers customers said yes to.Count of distinct accepted upsell offers tied to a completed order.

Calls

Call KPIs
TileWhat it showsHow it's calculated
AI InteractionsTotal number of conversations (phone, chat, etc.).Count of every conversation Aloo handled. All channels, all statuses.
Avg Call Duration (minutes)How long an average phone call lasts.Average of the call duration in seconds, divided by 60. Phone calls only.
Customer SentimentAverage mood score across analysed calls.Average of the sentiment score from call analysis. Only analysed calls are included.
Total Time Spent (Hours)Total hours spent on phone calls.Sum of phone-call duration seconds, divided by 3600. Phone calls only.
New CallersFirst-time callers in this period.Count of distinct phone numbers whose first-ever call was in this period. Phone calls only. Empty or all-zero numbers are ignored.
Repeat CallersCallers who came back.Count of distinct phone numbers that called at least once before this period AND at least once during it. Phone calls only.

Reservations

Reservation KPIs
TileWhat it showsHow it's calculated
Total ReservationsReservations booked for dates in this period.Count of every reservation whose date falls in the range. All statuses count.
Avg Party SizeAverage number of guests per reservation.Average of party size across every reservation. All statuses count.

#Default charts

16 default charts sit below the tiles, grouped by what they show.

Orders charts

Order charts
ChartWhat it showsHow it's calculated
Order Type SplitMix of order types (delivery, takeaway, etc.).Count of orders grouped by order type. Completed orders only.
Payment Method SplitWhich payment methods customers use most.Count of orders grouped by payment method. Completed orders only.
Order VolumeOrders placed each day.Count of orders grouped by the day they were created. Completed orders only.
Revenue TrendDaily revenue over time.Sum of order totals grouped by the day the order was created. Completed orders only.
Top 5 ItemsYour five most-ordered items.Count of line items grouped by menu item, keeping the top 5. Completed orders only.

Calls charts

Call charts
ChartWhat it showsHow it's calculated
Daily Avg Call Duration (minutes)Average call length per day.Daily average of phone-call durations, converted to minutes. Phone calls only.
Daily Call VolumeCalls received each day.Count of phone calls grouped by day. Phone calls only.
Sentiment DistributionMix of positive, neutral, and negative calls.Count of analysed phone calls grouped by sentiment label.
Top Customer IntentsMost common reasons customers call.Count of analysed phone calls grouped by customer intent, keeping the top 10.
Follow-up Needed SplitHow many calls need a callback vs not.Count of analysed phone calls grouped by the follow-up-needed flag.
Call Success SplitSuccessful calls vs not.Count of analysed phone calls grouped by the call-successful flag.

Reservations charts

Reservation charts
ChartWhat it showsHow it's calculated
Daily ReservationsReservations booked each day.Count of reservations grouped by reservation date. All statuses count.
Party Size DistributionBookings grouped by group size.Count of reservations grouped by party size, keeping the top 10. All statuses count.
Reservation Time Slot DistributionWhich time slots are busiest.Count of reservations grouped by reservation time, keeping the top 12. All statuses count.
Daily CoversTotal guests served each day.Sum of party sizes grouped by reservation date. All statuses count.
Reservation Status SplitReservations by status: confirmed, seated, no-show, etc.Count of reservations grouped by status. Every status is included.

#Starting fresh

You can leave the defaults as-is, edit them, resize, remove, or add your own on top. If you ever want the original set back, the customize mode has a Reset to default action that restores this exact list.